La Película 2016


La Película is a festival of Spanish film, which takes place in Prague every year. 

This is an identity I designed for 2016. Each year has a slightly different movie selection, this had Mamá from Julio Medém as the opening movie & was focused more on Latin-American cinema (have you noticed the lama?). My goal was to break from the clichés of traditional visual representation of spanish culture, and create a very clean, modern visual. Thanks to this approach, the festival got more attention, as people were intrigued by an unusual visual displayed around Prague and online. See my references for the proof & kind client words.